Last reviewed 30 July 2026 · all Durable prices checked against their own pricing page on that date
Durable costs $0 on a free plan, $25/mo on Launch and $49/mo on Grow, dropping to $22 and $41 on annual billing. Custom domains are free with any paid subscription. It builds a small-business website — a home, services and contact presence — rather than a single campaign page.
| LeadzLander | Durable | |
|---|---|---|
| Entry price | $0 free forever, then $19/mo | Free $0 · Launch $25/mo ($22 annually) · Grow $49/mo ($41 annually) |
| Free tier | Free forever: 5 generations/mo, 1 published page, no card. | Yes — a site on a free subdomain, AI logo, 5 images/mo, 10 AI chat messages/mo, CRM for 10 customers |
| What it builds | One campaign page for one offer — the client's website stays where it is | A small-business website: home, services, contact, blog, plus a logo |
| Custom domain | Coming soon — not available today | Free with every paid subscription; the free plan is subdomain-only |
| Metering | None. Flat price, no credits | Monthly caps rather than credits: images 5/50/500, AI chat 10/1,000/unlimited, blog posts 2/10/32, lead replies 2/20/100 |
| Vertical page sections | Service menu with prices, opening hours with a map, booking form, before-and-after gallery — generated for appointment businesses | Standard small-business site sections |
| A/B testing | Coming soon — not available today. | Not stated on their pricing page |
| Lead handling | Form capture with CSV export | Built-in CRM on every tier, unlimited customers from Launch up |
The distinction between a website and a campaign page is not pedantry — it decides what goes on the page. A site is built to be browsed, so it offers choices; a campaign page is built to be acted on, and our corpus shows how often competing choices dilute the ask.
40.7%
of 675 pages asked for exactly one thing. The rest split the visitor's attention across two or more competing primary actions.
30.7%
of 675 pages had no call to action anywhere in the body of the page. Buttons in the nav, header and footer are excluded from this count — a sticky header's “Get started” measures the header's existence, not the page's.
Source: The State of SaaS Landing Pages — our own crawl of 800 sites sampled from Y Combinator's public company directory — active companies classified B2B/SaaS, of which 675 returned a scoreable page. Collected 25 July 2026, seed 20260725; the full dataset and method are published so the sample can be reproduced.
Durable's output is a small-business site, and site templates are where accessibility failures are inherited wholesale rather than authored. Measured at scale the failure rate is near-universal, and the most common failure — missing form labels — sits precisely on the element a lead-capture page depends on.
OBSERVATIONAL — MEASURED FROM PAGES OR RECORDS AS FOUND
95.9% of home pages had detectable WCAG 2 failures, averaging 56.1 errors per page — up 10.1% year on year, reversing a six-year improvement. Missing form labels affected 51.0% of pages and missing alt text 53.1%.
Limitation: Automated detection on home pages only, so it under-counts failures a scanner cannot see and says nothing about pages deeper in a site. An error count is not a measure of how unusable a page actually is.
WebAIM (Institute for Disability Research, Policy & Practice, Utah State University) (2026). The WebAIM Million — an annual accessibility analysis of the top 1,000,000 home pages. WebAIM. WebAIM Million, February 2026 edition. 1,000,000 home pages, scanned annually since 2019.
STATED PREFERENCE — WHAT PEOPLE SAID, NOT WHAT THEY DID
Trust ranked first of five dimensions and personalization last. Every trust feature tested — user reviews and ratings, guarantees and refund policies, and detailed descriptions — scored above 78%.
Limitation: A convenience sample recruited over social media, measuring what respondents said they valued rather than what they did. Personalization ranked last overall but significantly higher among 35–44s, so the ordering is not uniform across ages.
Ziakis, C., Papadopoulos, A., Antoniadis, I. & Saprikis, V. (2026). Conversion Rate Optimization in e-Business: Trust, Design, and Personalization Implications for Landing-Page Design. Springer Nature Switzerland — Strategic Innovative Marketing and Tourism. DOI 10.1007/978-3-032-12968-0_37. n = 184, structured questionnaire across five landing-page dimensions.
LeadzLander is in beta. These are on the roadmap and are not available today — listed here rather than left for you to discover after signing up:
Choose Durable if the client needs a website — somewhere to live, be found, and look real — and you want it up in a minute with a free domain. For that job it is cheaper and better suited than we are.
Choose LeadzLander when the client already has a website and needs a page for one campaign, where every element exists to produce one action. Note that Durable gives you a custom domain and we do not.
Durable changes its pricing from time to time. If you spot something out of date here, tell us and we will correct it.
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