Practical writing for founders who already shipped a page and need it to convert — not theory, and not a pitch.
29 July 2026 · Post-publish optimization
A/B testing needs volume most landing pages never see. Below a few hundred conversions a month you will read noise as signal. Two 2026 studies on AI-written copy show what a well-powered test looks like, and they reached opposite conclusions on the same question.
29 July 2026 · Landing page benchmarks
B2B buyers arrive with a committee behind them and a procurement process ahead. That shapes what a page has to carry. We scored 675 live B2B pages and found most of them omit the two things a B2B buyer needs first: a price and a reason to trust the vendor.
29 July 2026 · Conversion measurement
Conversion rate is conversions divided by visitors, times 100. The arithmetic is trivial and the decisions around it are not: which denominator you pick, how many conversions you need before the number means anything, and why a low rate is usually a traffic problem rather than a page problem.
29 July 2026 · Post-publish optimization
A conversion funnel is the sequence of steps between arriving and buying, and on a single landing page most of it is invisible. The steps you can see are the ones worth instrumenting: a scroll to pricing, a CTA click, a form start. On low-traffic pages they are the only signal arriving fast enough to act on.
29 July 2026 · AI search
A July 2026 survey reviewed 45 studies on getting content cited by AI assistants. Its conclusion is unflattering to the industry selling the service: no reviewed technique shows a stable, cross-platform causal effect on whether your page gets found at all.
29 July 2026 · Landing page craft
Survey research ranks trust above design, content and personalization. Observational data shows most live pages ask for the action before supplying any reason to trust. That gap between what visitors want and what companies ship is the cheapest thing on your page to fix.
29 July 2026 · Landing page craft
A landing page headline has to answer three questions before a stranger scrolls: what this is, who it is for, and whether it is for them. We measured 620 live SaaS pages. Short headlines are near-universal, which makes brevity a weak place to try to win.
29 July 2026 · Landing page SEO
Most landing page SEO advice is a checklist nobody validated. We crawled 800 startup sites and found 83 of them served no meaningful HTML until JavaScript ran, 8.1% shipped no H1, and the median page carried 6 images with no alt text. Those are the failures that stop a page ranking.
29 July 2026 · Positioning
Your homepage serves everyone who arrives by any route. A landing page serves one visitor arriving from one campaign. Sending paid traffic to a homepage forces the visitor to translate your ad into your company's language, and some of them will not bother.
29 July 2026 · Positioning
A website is where your business lives: multiple pages, navigation, an about page. A landing page is one page built for one campaign with one action, and you send paid traffic to it. Most companies run both, and the mistake that costs the most is pointing ad spend at a homepage.
29 July 2026 · Landing page benchmarks
We crawled 800 B2B SaaS company sites from Y Combinator's directory and scored 675 of them. Almost a third carry no call to action in the page body. Fewer than half show any social proof. Here is what the median SaaS landing page looks like, and where yours can beat it.
29 July 2026 · Landing page benchmarks
We scored the landing pages of 675 Y Combinator companies. Close to a third ask the visitor for nothing, 83 of the sites we tried served an empty page without JavaScript, and most write several grades harder than the level that converts best.
25 July 2026 · Post-publish optimization
If your landing page gets traffic but no signups, the cause is almost always one of five things: the wrong visitors, an unclear promise, a missing reason to trust you, too much friction, or too little traffic to judge it yet. Diagnose in that order.