{ "method": { "source": "DataForSEO Labs keyword_overview, one live request on 2026-07-25", "market": "United States / English (location 2840, language en)", "candidatesAsked": 698, "returnedData": 479, "pricedRows": 267, "spendUsd": 0.07164, "generatedAt": "2026-07-25T16:20:22.944Z", "caveats": [ "CPC is DataForSEO's estimate from Google Ads data — not a price we paid and not an observed auction clear.", "The 698 candidates are a hand-assembled target list for a landing-page product, not a random sample of the search market.", "Rows with cpc = 0 or null are excluded, not counted as free: zero means no advertiser bid data.", "Difficulty is returned for fewer keywords than volume, so KD-banded figures carry a smaller n.", "Buckets with n < 10 are marked reportable: false and must not be published as findings." ], "notMeasured": [ "Actual conversion rates — we have no traffic yet. Cost per lead is published as a function of conversion rate, never at an assumed rate.", "Whether these CPCs clear at auction, or what quality score would do to them." ] }, "cpc": { "overall": { "n": 267, "p25": 5.68, "median": 11.11, "p75": 21.07, "min": 0.09, "max": 113.95 }, "byGroup": { "wedge-b": { "n": 56, "p25": 4.33, "median": 12.52, "p75": 30.06, "min": 0.19, "max": 84.04, "reportable": true }, "free-tool": { "n": 17, "p25": 6.22, "median": 9.1, "p75": 25.43, "min": 0.47, "max": 43.92, "reportable": true }, "glossary": { "n": 15, "p25": 4.97, "median": 10.46, "p75": 24.58, "min": 0.09, "max": 65.21, "reportable": true }, "wedge-c": { "n": 59, "p25": 4.68, "median": 8.61, "p75": 14.69, "min": 0.25, "max": 101.94, "reportable": true }, "category": { "n": 52, "p25": 8.65, "median": 11.5, "p75": 19.45, "min": 3.58, "max": 113.95, "reportable": true }, "wedge-a": { "n": 68, "p25": 7.93, "median": 12.97, "p75": 17.49, "min": 0.78, "max": 92.17, "reportable": true } }, "byIntent": { "navigational": { "n": 62, "p25": 6.04, "median": 10.3, "p75": 17.05, "min": 2.29, "max": 113.95, "reportable": true }, "informational": { "n": 122, "p25": 4.43, "median": 9.17, "p75": 16.46, "min": 0.09, "max": 101.94, "reportable": true }, "commercial": { "n": 81, "p25": 9.77, "median": 16.28, "p75": 25.98, "min": 0.78, "max": 56.24, "reportable": true }, "transactional": { "n": 2, "p25": 13.72, "median": 16.49, "p75": 19.26, "min": 10.95, "max": 22.03, "reportable": false } }, "byDifficultyBand": { "KD 11-30": { "n": 71, "p25": 8.2, "median": 13.76, "p75": 25.6, "min": 0.19, "max": 84.04, "reportable": true }, "KD 31+": { "n": 58, "p25": 3.43, "median": 6.26, "p75": 22.66, "min": 0.09, "max": 84.04, "reportable": true }, "KD 0-10": { "n": 120, "p25": 7.05, "median": 11.35, "p75": 17.27, "min": 0.25, "max": 113.95, "reportable": true } }, "byVolumeBand": { "100-499/mo": { "n": 90, "p25": 9.83, "median": 15.12, "p75": 22.79, "min": 0.82, "max": 84.04, "reportable": true }, "500-1,999/mo": { "n": 26, "p25": 4.72, "median": 10.55, "p75": 15.44, "min": 0.47, "max": 56.24, "reportable": true }, "under 100/mo": { "n": 133, "p25": 4.98, "median": 9.58, "p75": 15.7, "min": 0.19, "max": 113.95, "reportable": true }, "2,000+/mo": { "n": 18, "p25": 5.32, "median": 14.35, "p75": 28.38, "min": 0.09, "max": 65.21, "reportable": true } }, "byIntentAndDifficulty": { "navigational": { "KD 11-30": { "n": 7, "p25": 4.58, "median": 9.96, "p75": 15.25, "min": 3.58, "max": 40.4, "reportable": false }, "KD 31+": { "n": 6, "p25": 10.42, "median": 23.83, "p75": 36.5, "min": 4.68, "max": 43.92, "reportable": false }, "KD 0-10": { "n": 42, "p25": 7.62, "median": 10.52, "p75": 14.01, "min": 2.29, "max": 113.95, "reportable": true } }, "informational": { "KD 31+": { "n": 38, "p25": 2.53, "median": 4.68, "p75": 12.13, "min": 0.09, "max": 84.04, "reportable": true }, "KD 11-30": { "n": 35, "p25": 4.87, "median": 12.19, "p75": 23.45, "min": 0.19, "max": 84.04, "reportable": true }, "KD 0-10": { "n": 42, "p25": 5.8, "median": 10.93, "p75": 15.9, "min": 0.25, "max": 101.94, "reportable": true } }, "commercial": { "KD 11-30": { "n": 28, "p25": 11.76, "median": 16.73, "p75": 29.46, "min": 4.2, "max": 45.44, "reportable": true }, "KD 0-10": { "n": 35, "p25": 10.16, "median": 15.61, "p75": 22.23, "min": 0.82, "max": 56.24, "reportable": true }, "KD 31+": { "n": 14, "p25": 8.5, "median": 14.36, "p75": 27.39, "min": 0.78, "max": 47.93, "reportable": true } }, "transactional": { "KD 11-30": { "n": 1, "p25": 22.03, "median": 22.03, "p75": 22.03, "min": 22.03, "max": 22.03, "reportable": false }, "KD 0-10": { "n": 1, "p25": 10.95, "median": 10.95, "p75": 10.95, "min": 10.95, "max": 10.95, "reportable": false } } } }, "costPerLead": { "atMedianCpc": 11.11, "note": "CPL = CPC / conversion rate. No conversion rate is asserted — pick your own.", "table": [ { "conversionRate": 0.01, "costPerLeadUsd": 1111 }, { "conversionRate": 0.02, "costPerLeadUsd": 556 }, { "conversionRate": 0.03, "costPerLeadUsd": 370 }, { "conversionRate": 0.05, "costPerLeadUsd": 222 }, { "conversionRate": 0.1, "costPerLeadUsd": 111 } ], "worthOfOnePoint": { "from": 0.02, "to": 0.03, "savingPerLeadUsd": 185 } }, "scale": { "totalMonthlySearches": 468670, "notionalMonthlyAdValueUsd": 5957545, "note": "Notional value is an upper bound (every search bought at the estimated CPC), not a media plan." }, "mostExpensive": [ { "keyword": "salesforce landing page", "cpc": 113.95, "searchVolume": 70, "difficulty": 0 }, { "keyword": "webinar landing pages", "cpc": 101.94, "searchVolume": 30, "difficulty": 0 }, { "keyword": "unbounce alternatives", "cpc": 92.17, "searchVolume": 70, "difficulty": 0 }, { "keyword": "improve conversion rate", "cpc": 84.04, "searchVolume": 390, "difficulty": 45 }, { "keyword": "increase conversion rate", "cpc": 84.04, "searchVolume": 390, "difficulty": 17 }, { "keyword": "landing page structure", "cpc": 83.71, "searchVolume": 70, "difficulty": 16 }, { "keyword": "landing page for webinar", "cpc": 81.76, "searchVolume": 170, "difficulty": 0 }, { "keyword": "unbounce vs leadpages", "cpc": 65.33, "searchVolume": 70, "difficulty": 0 }, { "keyword": "call to action", "cpc": 65.21, "searchVolume": 18100, "difficulty": 66 }, { "keyword": "course landing page examples", "cpc": 64.84, "searchVolume": 20, "difficulty": 0 } ] }