Studies we run ourselves, with the method and sample size in the open. Every dataset is free to cite and free to download.
25 July 2026 · Landing page benchmarks
We priced 267 landing-page keywords against the ad auctions behind them. The result inverts the usual assumption: terms at difficulty 30 or below cost a median $11.95 per click, while the hardest terms cost $6.26. Easy to rank for does not mean cheap to buy — it usually means the opposite.
25 July 2026 · Landing page benchmarks
We crawled 800 YC-backed B2B SaaS landing pages and scored the 675 that returned readable HTML. The most common failure is absence, not bad writing: 30.7% have no call to action anywhere in the page body, 84.6% never state a price, and only 2.8% state a price, show social proof and lead with a single CTA.